MOBILE MARKETING
mobile marketing companies in india
mobile marketing companies in india MOBILE MARKETING IS A ANOTHER METHOD MARKETING DESIGNED TO TARGET USERS ON MOBILE DEVICES,SUCH AS SMARTPHONES AND TABLETS.MOBILE MARKETIG USUALLY USES METHOD SUCH AS CONTACTING USERS DIRECTLY ON THEIR DEVICES OR OPTMIZING A WEBSITE FOR MOBILE USERS.BUSSINES AND ORGANIZATIONS TYPICALLY USE MOBILE MARKETING IN ADDITION TO OTHER MARKETING STRATAGIES TO IMROVE THEIR BRAND AWARENESS AND INCREASE SALES.mobile marketing companies in india
MARKETING STRATEGIES
- OPTIMIZE YOUR WEBSITE
- START A BLOG
- CREATE VIDEOS
- BECOME ACTIVE ON SOCIAL MEDIA
- RUN AN ONLINE ADVERTISING CAMPAIGN
- MANAGE AN AFFILIATE PROGRAM
- WORK WITH INFLUENCERS
- PARTNER WITH OTHER BUSINESSES
- SPONSER CHARITY EVENTS
- SET UP REFERRAL REWARDS
COMPONENTS OF MOBILE MARKETING
- SMS/MMS MAKETING:SMS(SHORT MESSAGE SEVICE)AND MMS(MULTIMEDIA MESSAGE SERVICE) ARE TWO METHODS FOR DIRECTLY CONTACTING SOMEONE ON THEIR MOBILE DEVICE.AN SMS MESSAGE IS A BASIC TEXT MESSAGE,WHEREAS MMS CONTAINS MULTIMEDIA ELEMENTS,LIKE IMAGES.
- MOBILE APP MARKETING: MOBILE APP MARKETING IS WHEN ADVERTISEMENT APPEAER WITHIN A THIRD-PARTY MOBILE APPLICATION.MANY APP DEVELOPPERS RELEASE THEIR APPS FOR FREE BUT GENERATE REVENEUE BY AL.LOWING OTHERS BRANDS TO ADVERTISE ON THEIR APPS THE APP’S USER MAY THEN SEE AN ADVERTISING BANNNER ON THE BOTTOM OF THE APP OR AS A FULL-SCREEN IMAGE WHILE USING THE APP
BENEFITS OF MOBILE MARKETING
- ABILITY TO REACH MORE PEOPLE:MOBILE MARKETING ALLOWS YOU TO REACH PEOPLE WHO USE THEIR MOBILE DEVICES FREQUENTLY TO BROWSE THE INTERNET.SOME PEOPLE MAY NOT HAVE ACCESS TO A DESKTOP COMPUTER,SO A MOBILE MARKETING METHOD MAKES IT MORE LIKELY THET YOU CAN RECH THESE PEOPLE SENDING INFORMATION
- LOCALIZATION:MOST MOBILE PHONES HAVE THE ABILITY TO RECOGNIZE A USER’S LOCATION. MOBILE MARKETERS CAN USE THIS FEATURE TO THEIR ADVANTAGE BY LOCALIZING THEIR MESSAGING
- FASTER BUYING:MANY PEOPLE USE THEIR MOBILE DEVICES TO COMPLETE ONLINE TRANSACTION.WITH MOBILE MARKETING PRACTICES,YOU CAN DECREASE THE TIME BETWEEN SOMEONE LEARNING ABOUT YOUR BRAND AND BECOMING A CUSTOMER.FOR EXAMPLE ,SOMEONE SEARCH “ICE CREAM SHOP NEAR ME” AND SEES A MOBILE ADVERTISEMENT FOR YOUR STORE.THEY THEN VISIST YOUR WEBSITE,BROWSE YOUR INVENTORY ONLINE AND COMPLETE AN ONLINE ORDER ALL IN ONE BROWSING SESSION.BECAUSE PEOPLE CAN DO SO MUCH THROUGH THEIR MOBILE DEVICES,ITS’S EASIER TO CONVERET THEM TO PAYING CUSTOMERS THROUGH MOBILE MARKETING EFFORTS COMPARED TO SOME OTHERS MARKETING CHANNELS
